The Kelvin Grove Urban Village is a heterogenous inner-city master-planned community that provides a unique chance to research the intersection of new media opportunities (e.g., internet and mobile phone applications) and the challenges of new urban developments. Using social network theory, the study will map the communicative ecologies of urban residents and the way they access and use the cultural, educational, and civic assets in their locale. The project will employ a new methodological approach that connects new media, community intervention and urban studies paradigms. The resulting cross-disciplinary framework designed to stimulate socio-economic innovation will lead to urban sustainability and healthier local economies.